The music video promoting a blockbuster movie is a dying art. The 90s was full of this type of thing: big name performers contributing a song to a movie's soundtrack and filming a video to plug it. The song wouldn't necessarily feature in the movie (other than during the end credits) but there is a growing nostalgia for this marriage between musical artists and movie marketing.

Saturday, March 19, 2011

Bryan Adams: Everything I Do (I Do it For You) - Robin Hood, Prince of Thieves (1991)

As well as boasting one of the greatest movie scores of all time (in my humble opinion) thanks to the musical genius of Michael Kamen, the 1991 reimagining of the Robin Hood legend starring Kevin Costner also features one of the most popular movie songs of all time. Bryan Adams was top of the U.S. Billboard Hot 100 for seven weeks and was number one in Britain for sixteen. It was also nominated for an academy award for best original song.

The movie itself is a personal favourite of mine. The trading of the bright green woods and the tights and feathered caps for a more mossy, gritty setting that actually made a fair stab at historical accuracy was long overdue. Sure, Costner's Robin is about as English as baseball and hotdogs, but the film has aged remarkably well. Hard to believe that it is 20 years old this year.

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